Permanent Makeup Marketing Agency Built Around Booked Consults
Permanent Profits is a done-for-you marketing agency for US permanent makeup artists: $0 to start, then $50 per consult that shows up for your first 45 days. We run your Facebook and Instagram ads, our AI texting assistant books consults onto your own calendar, and you pay your own ad spend and texts at cost.
By Evan Marrone, cofounder, builds the system · Updated
What we do
Our job is easy to say. We find people near you who want brows or lip blush, and we work to get them into your studio for a consultation.
Here's who does what:
- We set up and run your Facebook and Instagram ads.
- Our AI texting assistant texts each new lead within about a minute, day or night.
- It answers her questions in your studio's voice and books consultations onto your own calendar.
- It follows up with people who go quiet and sends reminders.
- You see every conversation in an app and can step in any time.
- You do the consultation and the work. That part is all you.
Who it's for
Permanent Profits is for permanent makeup artists in the US who are serious about growing their studio and want more consultations, without running ads or answering leads at midnight.
It's a good fit if:
- You do brows (microblading, powder or combo) or lip blush.
- You have room in your week for more consultations.
- You can put at least $500 into ads over 45 days, on your own card.
- You're OK with an AI assistant texting your leads as your studio, knowing you can step in any time.
Who it isn't for
We'd rather tell you now than waste your time. It's probably not a fit if:
- Your studio is outside the US.
- You'd rather run your own ads. A course or coaching may suit you better, and that's a fair choice.
- You can't put money into ads right now. Ad spend is yours, with a $500 minimum across the first 45 days.
- You want to answer every lead yourself, by hand.
- Your studio doesn't do consultations. Everything here is built around booking them.
How you pay
It's $0 to start. For your first 45 days of ads, our only fee is $50 per consultation that actually shows up. If a consult doesn't show, there's no fee for it.
Two other costs are yours, and neither one comes to us. Your ad spend goes straight to Meta on your own card. There's a $500 minimum across the 45 days, and we suggest about $30 a day. Texts and calls pass through at cost, a few cents each.
At day 45, you decide. If you continue, there's a one-time activation fee based on your results, then a small monthly amount plus a small fee for each consult that shows.
Why our fee follows consults, not leads
A lead is a name and a phone number. It doesn't pay your rent. A consultation in your studio is where someone actually decides.
So for your first 45 days, we only get paid when a consult walks in. If the ads bring in leads and nobody shows, our fee is $0. That keeps us focused on the same thing you care about.
Getting people to show starts with speed. In the studios we work with, 43% of lead form fills arrived between 8pm and 7am, and the busiest hour of the day was 9pm (14,067 leads across 36 studios, Jun 1 to Oct 20, 2026). That's when you're asleep, with your family or finishing a client. Our assistant answers anyway. That matters, because 58% of people who booked a consult did it within 24 hours of filling out the form (1,148 people across 26 studios, form fills Jun 1 to Sep 20, 2026).
What to ask any agency before you hire
If you're trying to find the best marketing company for permanent makeup artists, these questions sort them out fast. Ask them of everyone, us included. Clear answers are a good sign. Fuzzy ones are a warning.
- What will I pay, all in? Setup, monthly fees, per-lead or per-consult fees, ad spend and texting.
- Does my ad money go straight to Meta, or through you?
- What counts as a result: a lead, a booked consult or a consult that shows up?
- How fast does a new lead hear back, including at night and on weekends?
- Who texts my leads, and can I see every conversation?
- Do you follow up with people who go quiet, and do you send reminders?
- What happens after the trial or first month, and what does it cost to stay?
- Will you run the same ads for another artist near me?
Our answers to those questions
Here's how we answer each one, in the same order, so you have something to compare:
- All in: $0 to start, $50 per consult that shows for your first 45 days, plus your own ad spend and texts at cost.
- Your ad money goes straight to Meta on your own card.
- Our fee counts consults that actually show up.
- A new lead gets a text within about a minute, day or night.
- Our AI texting assistant texts as your studio, and you see every conversation in the app.
- Yes. It follows up with people who go quiet, and it sends reminders.
- At day 45 you decide. Staying has a one-time activation fee based on your results, then a small monthly amount plus a small fee for each consult that shows.
- No. We work with one artist per area, which means we don't run the same campaign for two artists in one area.
Who runs Permanent Profits
Permanent Profits is run by Isabelle Marrone and Evan Marrone. Isabelle is a permanent makeup artist herself, at Awaken Permanent Cosmetics in Phoenixville, PA, so she knows this work from the studio side.
Permanent Profits is a program of Esthetic Edge LLC.
Questions artists ask
What's the best marketing company for permanent makeup artists?
The best one for you is the one that's clear about what you'll pay and what counts as a result. Ask what you pay all in, how fast leads hear back and what happens after the first month. Permanent Profits ties its fee to consults that show up. It's $0 to start and $50 per showed consult for your first 45 days, plus your ad spend and texts at cost.
Do you only work with brow artists?
No. We work with permanent makeup artists who do brows (microblading, powder and combo) and lip blush.
Who pays for the ads?
You do, directly. Ad spend goes straight to Meta on your own card, with a $500 minimum across your first 45 days. We suggest about $30 a day.
Can I see what the AI texts my leads?
Yes. You see every conversation in the app, and you can step in any time.
What happens at day 45?
You decide. If you continue, there's a one-time activation fee based on your results, then a small monthly amount plus a small fee for each consult that shows.
See if you qualify
If you do brows or lip blush in the US and you want more consultations without running ads yourself, see if you qualify at offer.permanentprofits.co.