How it works
From your ad to a booked consultation on your calendar
We run your Facebook and Instagram ads. Our AI texting assistant texts each new lead within about a minute, day or night, and books the consult onto your calendar. You do the brows, and for your first 45 days you pay our fee only for consultations that show up.
- Lead: Hi! How much are powder brows?9:12 PM
- Studio: Hi Jess! Thanks for reaching out. Powder brows are $650, and that includes your touch-up 6 to 8 weeks later. Is this your first time getting brows done?9:13 PM
- Lead: Yes first time. Does it hurt?
- Studio: Most people say it feels like light scratching, and the area is numbed first. The best next step is a consult so we can talk shape and color. I have Thursday at 5:30 or Saturday at 11. Would either work?
- Lead: Saturday at 11!
- Studio: You're booked for Saturday at 11:00 AM. I'll send you a reminder the day before. See you then!
Five steps
What we do, and what you do
- 1
Apply
We: Look at your studio, your services and your area, then talk it through with you on a short call. We only take one artist per area.
You: Answer a few quick questions, then join the call and ask us anything.
- 2
Get set up
We: On your onboarding call we connect your Facebook page and ad account, your calendar and a texting number registered to your business, and we teach the assistant your prices, services and booking rules.
You: Sign the agreement, put a card on file, and join the call. Nothing is charged to start.
- 3
Your ads launch
We: Run our proven Facebook and Instagram ads for your services in your area. That's day 1.
You: Fund the ads with Meta, about $30 a day. The money goes straight to Meta.
- 4
The assistant texts, answers and books
We: The assistant texts each new lead within about a minute, day or night, answers her questions, and books the consult onto your calendar. It follows up with people who go quiet and sends reminders.
You: Keep consult times open, and answer the leads the app hands to you.
- 5
You do the consult
We: Bill $50 for each consultation that shows up, on a weekly bill.
You: Meet her, close her, and mark no-shows or cancellations in the app so they're never charged.
Your first 45 days
What happens, and when
Day 1
Your ads launch. The 45 days count only days your ads actually spend.
Every week
A bill for the consultations that showed up, at $50 each, plus texts and calls at cost.
Before day 45
We send you your numbers and the continuation offer.
Day 45
You decide: stop, or keep going with a one-time fee based on your results.
The money side, in full, is on the pricing page.
The texting assistant
What it does, and what it won't do
- Texts your leads as your studio, from a number registered to your business with the phone carriers.
- Answers a lead's texts in a minute or two, any hour of the day.
- Sends the follow-ups it starts on its own between 9am and 7pm in the lead's time zone.
- Hands the conversation to you when someone sends a photo or asks for you, with the AI paused.
- Stops texting anyone who replies STOP, every time.
- Shows you every message in the app, and you can take over any conversation.
How we count
What counts as a consultation that shows up
A consultation shows up when its time has passed without being marked a no-show or cancelled in the app. You mark those yourself, from your phone, and you're never charged for one. The app's records are what your weekly bill comes from, so you can check every line against your own calendar.
At day 45 the same count is what your activation fee is based on, if you decide to keep going.
Is it for you?
Who this is for, and who it isn't
A good fit if
- You do permanent makeup (brows, lips) and want more of it on your calendar.
- You can fund about $30 a day of ads with Meta for 45 days.
- You can keep consult times open, including some evenings and a weekend day.
- You'll answer the leads the app hands you, within an hour in your business hours.
Not a fit if
- You're fully booked and don't want more clients right now.
- You can't run ads at all at the moment.
- You want someone else to close the consult. Getting her there is our job; the yes is yours.
- You need us to market two artists in the same area. We take one per area.
Questions
How it works, in more detail
What do you do, and what's still my job?
Our side: we write and run your Facebook and Instagram ads, and set up your business texting number, your calendar connection and the texting assistant. Each new lead gets a text from your studio within about a minute, day or night. The assistant answers her questions, books the consultation onto your calendar, reminds her, and follows up with people who go quiet.
Your side: fund the ads with Meta, keep consultation times open on your calendar, answer the leads the app hands to you, and close the consult. You do the brows.
What does the texting assistant actually say?
It texts your leads as your studio, using your prices, your services and your booking rules. It answers the questions artists get all day (price, pain, healing, how long it lasts), books the consult onto your calendar, and hands the conversation to you when someone sends a photo or asks for you. You see every message in the app and can step in any time.
Do you work with other artists in my area?
We only take one artist per area: we don't run the same campaign for two artists in one area. That's part of why artists apply instead of just signing up.
Which services does this work for?
Brows (microblading, powder and combo brows) and lip blush are where we have the most studios and the most data. If you lead with another service, say so in your application and we'll tell you honestly whether it fits.
Ready to see if you qualify?
The application is a few quick questions. We only take one artist per area.