Pricing

$0 to start, then $50 per consultation that shows up

For your first 45 days of ads, our only fee is $50 for each consultation that actually shows up. At day 45 you decide. If you keep going, the one-time fee is based on your results, so you never pay anywhere near what those consults made you.

What it costs, and when

Every number, in one table

What Permanent Profits costs, and when
TodayStartingYour card goes on file after you sign.$0
Days 1 to 45 of adsOur fee, per consultation that shows upBilled weekly. No-shows and cancellations aren't charged.$50 each
Days 1 to 45 of adsYour ad budget, paid straight to MetaAbout $30 a day. It never passes through us.$500 minimum
Every weekTexts and calls, at carrier costabout 1¢ a text, 1¢ a call minute, usually $30 to $70 a month in all.No markup
Day 45Your choice: stop, or keep goingNot an automatic renewal. If you stop, consults already booked still happen, at $50 each if they show.No fee to stop
Day 45, if you keep goingOne-time activation fee, based on your resultsFigured from the consults that showed up in your first 45 days. You get the exact number before day 45.Performance-based
After thatMonthly plan, month to monthA small monthly amount plus a small fee for each consult that shows, on your weekly bill.Small monthly + per show

Day 1 is the day your ads launch, and only days your ads spend count, so your 45 days can run longer than 45 calendar days. A consultation that shows up is one whose time passed without being marked a no-show or cancelled in the app.

The Show Guarantee

Fewer than 3 consultations show up in your first 45 days? We pay you $500.

And you can stop right there with nothing more owed. It's in the agreement, and it's the one promise we make. It holds when you've done your part:

  • You spent at least $500 with Meta on the ads we built in your first 45 days, and the ads ran without a break.
  • Your calendar had at least 15 hours a week open for consults, including a weekend day and two weekday evenings.
  • You replied within an hour (in your business hours) to every lead the app handed you, and returned calls the same day.
  • You marked every consult showed, no-show or cancelled within 7 days, and kept your Meta page, forms and calendar connected.

The full rules, and how to claim, are in section 4 of the agreement.

Day 45

The fee to keep going is based on what we brought you

If you keep going after day 45, there's a one-time activation fee based on your results, then a small monthly amount plus a small fee for each consult that shows, month to month.

The activation fee is performance-based: it's figured from the consults that showed up in your first 45 days, at your own prices, so it stays a small share of what those consults brought you.

Before day 45 we send you your numbers and your exact fee, and you decide then. Nothing renews on its own. If you stop, the only thing left to pay is $50 for each consult already booked that shows up.

What you'll never pay

No fine print to find later

  • No setup fee and no software fee to start
  • No charge for a no-show or a cancellation
  • No markup on texts and calls
  • No automatic renewal at day 45
  • No long contract: month to month after that

Compared

Three ways artists pay for clients

A monthly retainer, a course you run yourself, or a fee that only comes due when a consultation walks in.

A monthly retainer, a do-it-yourself course, and Permanent Profits, compared
Monthly retainerCourse or coachingPermanent Profits
To startA monthly fee, often with a setup feeThe price of the course$0
If nobody shows upYou still pay the retainerYou still paid for the courseOur fee is $0. Do your part and get fewer than 3, and we pay you $500
Who makes and runs the adsThey doYou doWe do, for your first 45 days
Who answers a lead at 9pmUsually youYouThe texting assistant, in about a minute
Who books the consultUsually youYouThe assistant books it onto your calendar
Who carries the risk at the startYouYouShared: you fund the ads, we only earn when consults show

Read the full comparison of PMU marketing pricing models

Questions

Money and terms

What exactly do I pay, all in?

Here's all of it. $0 to start. For your first 45 days of ads, our fee is $50 for each consultation that shows up, billed weekly. Your ad budget goes straight to Meta, about $30 a day, with a $500 minimum across those 45 days. Texts and calls cost what the carriers charge, with no markup, usually $30 to $70 a month in all.

At day 45 you decide. If you keep going, there's a one-time activation fee based on your results, then a small monthly amount plus a small fee for each consult that shows, month to month. If you stop, the only thing left to pay is $50 for each consult already booked that shows up.

What counts as a consultation that shows up?

One whose time has passed without being marked a no-show or cancelled in the app. You mark those yourself, and you're never charged for a no-show or a cancellation.

What's the Show Guarantee?

If you do your part and still get fewer than 3 consultations that show up in your first 45 days, we pay you $500 and you can stop with nothing more owed.

Doing your part means: You spent at least $500 with Meta on the ads we built in your first 45 days, and the ads ran without a break; Your calendar had at least 15 hours a week open for consults, including a weekend day and two weekday evenings; You replied within an hour (in your business hours) to every lead the app handed you, and returned calls the same day; You marked every consult showed, no-show or cancelled within 7 days, and kept your Meta page, forms and calendar connected. The full rules are in the agreement, and they're what decide a claim.

How does the activation fee work?

It's performance-based. It's figured from the consults that showed up in your first 45 days, at your own prices, so it stays a small share of what those consults brought you.

Before day 45 we send you your numbers and your exact fee, and you decide then. If you keep going, it's a small monthly amount plus a small fee for each consult that shows after that, month to month.

Does it renew automatically at day 45?

No. Day 45 is your choice, not a renewal. Before then we send you your numbers and the continuation offer, and you keep going only if you accept it. If you don't, the agreement ends on day 45, and you don't have to explain.

Consultations that are already booked still happen, and each one that shows is $50.

Do the 45 days start when I sign?

No. Day 1 is the day your ads launch, and only days your ads actually spend count. So your 45 days can take longer than 45 calendar days, which gives you a fair look at your results.

Can I stop before day 45?

Yes. Either of us can end it any time in writing, and a text is fine. You still owe for consultations that already showed, texts and calls already used, and anything short of the $500 ad minimum.

What happens with my ads after day 45?

For your first 45 days we run our proven ads, so there's nothing for you to make or film. After that, if you keep going, you either make a couple of your own with our tutorials or we keep making them for a bit more, and we set that up together at day 45. The texting assistant, follow-up, reminders, booking and the app keep running either way.

Who owns the ads?

Ads made from your own photos and videos are yours. Our standard ads, the ones we run for all our clients, stay ours, and you can run them while you're with us.

Ready to see if you qualify?

The application is a few quick questions. We only take one artist per area.