PMU case study: 66 consultations showed up in a brow studio's first 45 days
In her first 45 days of ads with Permanent Profits (Jul 13 to Aug 28, 2026), 66 consultations showed up at Tiphanie's brow studio in Moreno Valley, CA, and by her own marks in the app, 45 of them became clients. Across her 868 leads, a new lead's first text went out a median 28 seconds after the form came in, at night as fast as by day.
By Evan Marrone, cofounder, builds the system · Updated
Who she is
The studio
Tiphanie runs a brow studio in Moreno Valley, CA, where she does microblading, powder and combo brows. She has been doing brows for years, and she started with Permanent Profits in July 2026.
We ran her Facebook and Instagram ads, and our texting assistant answered her leads and booked consultations onto her calendar. She did the consultations and the brows.
Where she was before
In her own words
“You have a gazillion marketing companies and they can bring in a thousand leads. But if you can't convert a lead within the first 5 minutes, they're pretty dead leads.”
That's the gap she describes. A lead who doesn't hear back fast goes cold, and a brow artist in the middle of an appointment can't answer anyone in five minutes.
What happened
Her numbers, Jul 13 to Aug 28, 2026
Her ads brought in 868 leads over her first 45 days (Jul 13 to Aug 28, 2026), and 381 of them (44%) filled out the form between 8pm and 7am, her time.
A new lead's first text went out a median 28 seconds after the form came in, and 818 of the 868 (94%) had it within a minute. The leads who came in at night got theirs just as fast.
66 consultations showed up in those 45 days. By her own marks in the app, 45 of those 66 became clients.
Hear it from her
The whole story, in her own telling
How we counted
So you can check us
Her first 45 days of ads are the first 45 days her ads ran, Jul 13 to Aug 28, 2026. They didn't run on Jul 18 and 19, so those two days aren't counted.
Leads are everyone who filled out the form on one of her Facebook or Instagram ads from Jul 13 to Aug 28, 2026, with our own test leads left out. Hours are in her time zone.
The first text is the time from the form coming in to the first text from her studio's number. 21 of the 868 never got one.
A consultation counts as showed when its time passed without being marked a no-show or cancelled, the same rule as everywhere on this site. Her calendar and our billing records agree on all 66.
Became clients is her own count: after each consultation she marks in the app whether it sold, and we count those marks only on the 66 that showed. These numbers come from our own records, counted on Oct 22, 2026.